How To Make A Website

You’ve worked hard, trained hard, and built up your cosmetic business so you have happy returning customers, but are you seeing many new faces?

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After undertaking all manner of aesthetic training to grow your business, it can be disappointing to watch it plateau. This is when you should consider trying to attract new patients in a brand new way. Social media can be a wonderful tool for attracting new patients, and provides the perfect forum to display your before and after images to your demographic. However, to reach even more people and provide in-depth information about your services to your target audience, it’s useful to know how to make a website.

What should a website include

Understanding what you need your website to do is the first step. Are you looking for a simple landing page to provide some basic information about you and your services? Do you need several pages to display your offering? Or, do you want something more comprehensive and interactive? A website can cost anywhere from £1,000 to over £15,000, depending on what you need from it. You may find it helpful to make a note of exactly what you want your website to do, and take this to a few website design companies to get a quote.

How to make a website that ranks on Google

A complex website isn’t always a necessity, but it can form an integral part of your marketing strategy. If you imagine your website to be like your digital shopfront, a larger investment into a more comprehensive site would be like having a large display in the centre of the high street. A small investment into a simple landing page might be compared to a more discreet location off the beaten path. If the aim is to rank on Google, then this larger ‘shopfront’ is more appropriate and likely to yield results, provided it is properly optimised.

What should I look for?

While it may be tempting to look for individual creators who offer low prices, finding a company that is able to offer you key fundamentals at a higher level of know-how may be more appropriate. We recommend finding an established company that has been operating for a few years, preferably with experience in the aesthetics industry. The four main elements are graphic design, SEO (search engine optimisation), site development, and content creation.

Graphic Design: your website is aesthetically pleasing and fits within your brand
SEO: understanding how to mark up and structure your site to optimise it for your chosen keywords and key phrases
Site Development: your website is well-built according to standards from Google, considering user experience
Content Creation: creating the best copy to bring together all of the elements and engage your audience

Find out more

Ultimately, how to make a website that works for your individual business or clinic is up to you. Where we come in is providing gold standard practical training. Book your next Botox or dermal filler training course by heading to our courses page, and get in touch via our contact form or social media to speak with one of our delegate liaison managers to learn more.

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